What is Digital Marketing | Digital Marketing Course | Digital Marketing Strategy | Digital Marketing Plan - Satya Ki Pathshala

What is Digital Marketing:

Hello and welcome to Satya Ki Pathshala. Today in this article, you are going to learn everything about What is Digital Marketing. In this article, I am going to start with the basics and then I am going to talk about the different channels and a whole lot of experience you can get with digital marketing.

After reading this article you are going to know a lot about digital marketing and how can you go ahead and technically do that and you also have an understanding of what actual marketing is. So you can actually provide these services at a cost and you can earn money from it.

But to get started we need to know What is Digital Marketing.

We can divide Digital Marketing into four major categories:

• Marketing
• Traditional Marketing
• Digital
• Digital Marketing

A lot of people actually don't tell you that Digital Marketing is not some kind of technical thing to understand only. It obviously involves a lot of technical stuff but it is not just that. You need to be clear in your mind that Digital Marketing is made up of Marketing first and then comes Digital.

Understand this, it is Marketing First. You need to understand How Marketing Works and only then you can use Digital to implement Digital Marketing. Now, I am going to explain all the points mentioned above to understand the term Digital Marketing.

What is Marketing:

Marketing is actually connecting with your audience in the right place at the right time to endorse products, goods, and services, build brands, build a subscriber base, to build followers. What do we do marketing for? as the word marketing suggests, it's about marketing something. What would be that be? it would be someone's products, services, or any NGO.

You can see, Digital Marketing happening all around you nowadays. But, where did you actually get that first contact with that page that you are following? You must have followed it somewhere on the Internet right! You must have followed it on Facebook, Instagram, or LinkedIn or you might have seen an ad on TV.

Nowadays, a lot of Social Media Networks are actually placing their ads on TV to get them on to their Social Media Platforms. That's what Digital Marketing means. It's actually using all the different modes of communication present online today and they know where their audience is.

Where you over there and they actually went ahead that platform to get in on their Social Media Platforms. So, Digital Marketing Platforms are actually doing Digital Marketing themselves to get you on their platforms. So, what does that mean? That means that they are first doing marketing, they are connecting with their audiences in the right place at the right time.

So, you need to understand that this is what marketing is all about. Now we will talk about Traditional Marketing.

What is Traditional Marketing:

Here we will learn Why there is actually a need to shift from Traditional Marketing to Digital Marketing. Well, we will discuss more elaborately this on our next topic but, you need to understand what is traditional marketing and how marketing used to be done earlier.

Traditional Marketing actually happened using Newspapers. There were print Ads in newspapers. They are still there today but, how many of you read newspapers today? There used to be pamphlets, they are still there but obviously, the amount of pamphlets you see is way less than used to be when the internet was not there, the digital medium was not there.

Then there used to be Flyers, Billboards. A lot of billboards had these advertisements and a lot of brands do it even today if you are traveling on a road you must have seen a lot of billboards on every electric pole. So, that is Traditional Marketing where you are getting marketed all the time through an ad from a company.

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So that is what billboards used to do. Nowadays a lot of big companies do it because that real estate is really costly and in the next topic, I am going to tell you that without using these traditional methods you can still make a lot of impact with a lesser amount of investment in a business.

So, the next form of Traditional Marketing was Banners and there were Magazines. They used to be ads in Magazines. Magazines are still there, but obviously, a lot of Magazines have reduced the readership. Because a lot of people are focused on online advertising and watching things online.

What is Digital:

This is where the audience is nowadays. For instance, you are reading this article on a Digital Medium. You must have visited my website and then you clicked on this article. So, you are obviously getting to know about digital marketing, you are learning about digital marketing on a digital medium itself.

What used to be the traditional form of marketing if you have to learn it? You must have to go to a course, you must have to go to a tuition center may be right, and institution to learn digital marketing or any other course that you are interested in. But now, you can do it from the comfort of your home by using a digital medium. Because this is where people are right now.

This is where the people are mostly present nowadays. To just give you an example of a few digital marketing platforms where people are engaged and spend their time online include Google, Facebook, Instagram, Forums, Websites, LinkedIn, Pinterest, YouTube, WhatsApp, etc.

On another topic, we will discuss elaborately on the ways you can do digital marketing, different channels of digital marketing, and a lot of other technical stuff in detail.

There are a ton of other social media platforms that you can be a part of just for free. We are going to talk about why you are able to use them for free? Why are lot of companies like Facebook, Instagram, and WhatsApp are all three of them owned by Mark Zuckerberg and you can use them for free why?

How are they making money out of it? I have told you that some social media platforms are running ads on TV to get you on their platforms. But, how and why you are able to use them for free? they are spending money to get you on their platforms. So we are going to talk about all of these.

Coming back to digital, now you this is where the audience is. You are here so, obviously, a lot of people who need to buy something online are also present on these platforms as well and, while being present on these platforms, brands can actually go ahead and engage with those people and can convert them as customers for life.

Who is doing marketing? Digital marketing is done by brands. Maybe you would go and learn digital marketing and do it for yourself and you might become a brand yourself or you might go ahead and provide your marketing services to other brands who don't know anything about how to do digital marketing, they just want to get themselves marketed.

What is Digital Marketing:

Digital Marketing is simply Marketing done Digitally. Remember, Marketing comes first, and Digitally comes second. For marketing, you need to understand human psychology. I told you that marketing comes first. By marketing, we need to understand why people go ahead and buy things out.

Because we are doing marketing to sell something. So, why do humans go ahead and buy things out? Human beings actually spend money in the form of two things. Either to solve a problem or to enhance their own interest. This is the key information you need to understand about human psychology. 

When you understand why people buy stuff, then you can actually go ahead and use the digital mediums to build the customer base either for yourself or for some client you are working with. Or, maybe you are in a job and working for a company and want to increase their customer base.

Any sort of activity a brand pays you for so that they can get more and more business out of you. So, when you understand how human psychology works when you can learn why people buy and don't buy also. So that you can change their psychology as well. It's a deep thing.

You need to learn about marketing first and then you can use digital mediums to go ahead and build customer bases and sell more and more products and services and generate more revenue. So, digital marketing is done by companies that endorse products, services, and brands.

I just wanted to tell you the things that a lot of people would not tell you Digital Marketing is Marketing done Digitally and need to understand human psychology first and then use the digital mediums to actually go ahead and take benefit of the digital channels that are actually not present nowadays in the traditional marketing methods.

The reason for this is that a lot of people are not on these traditional marketing platforms nowadays and we are on digital platforms. You need to be aware of all these digital platforms where your audience is present and you need to engage with that audience at the right place at the right time.

This I have already mentioned in the Marketing Part. This is how Digital Marketing help to build a brand and get more revenue for your client or for yourself.

In the next article I am going to talk about why you should learn digital marketing and why you should implement digital marketing apart from the traditional marketing available. There are certain number more advantages of digital marketing than traditional marketing which I am going to cover in the next article.

So, this was all about Digital Marketing in this article. So, stay tuned for the next article. This is Satyajyoti Kurmi signing off.

To learn more about Digital Marketing, you can Join the Courses by Clicking the Link and can Learn deeply about:

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• Master Public Speaker
• Copy writing Mastermind
• Content Writing
• Podcast Mastery
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• Become a Best Selling Author